The biennial conference 𠇍Sampling 2014” was held on 29–30 July at the Pan Pacific Hotel, Perth, close to well established mining industry head offices and associated project companies in this city capital of Western Australia. This event was jointly organised by the Australasian Institute of Mining and Metallurgy (AusIMM) and CSIRO. Sampling 2014 follows on from the highly successful previous events (initiated in 2008, 2010 and 2012). Multotec, as an aligned manufacturer, see this as a must-be-there event. This conference is also conveniently held in alternate years with respect to the World Conference of Sampling and Blending (WCSB) conferences (initiated in 2003 in Denmark). Multotec has been asked to assess the value of this conference for an OEM manufacturer.